Buffalo Wings and Rings | Concept Development & Site Adaptation

The client just wasn’t happy with what their large architectural firm provided. The prototype lacked warmth, and didn’t connect to the consumer. They called me in for an evaluation and I immediately noticed that the space was too “architectural”. It didn’t have that layer of personality that only graphics can provide.

They liked the results so much that I was asked to apply this revised prototype across their portfolio of locations. Not one location was the same as the next. Using quick mockup tools, I planned out each space using 3D components. This way, any planning concerns could be visualized in a quick rendering. I worked with them on over 20 locations.

The next stage of our project involved looking at their own internal experiences. They had grown out of their corporate headquarters, so I was asked to develop concepts for their new office. This concept was built around an existing building on a site that they located.