3D visualizations of on-track graphics program

Being a new track on the Indy Car Grand Prix Circuit, we wanted to provide the Race Development Team with visuals that could be used to sell sections of the track to their sponsor brand opportunities. The brands went through a lot of discovery to find the right section. 3D visualization was chosen, over other methods, due to it’s ease of graphic updates and the ease of creating additional on-track views.

The entire track was modeled so that the graphics could be viewed in context with the actual city elements. This process proved to be much faster than more conventional methods.